Innovation & Creative Direction

20 years’ experience in global and regional brand design & consultancy.​

Lead communication designer for ​Singapore Youth Olympic Games 2010.​

With a passion for delivering creative solutions, he has been leaded in creative strategy planning, NPD and innovative CPG branding for global and regional brands.​

Winner of D&AD, The One Show, Singapore Promising Awards, Singapore Packaging Star Awards.​

Clients he has worked with include P&G, Unilever, GSK, Kimberly-Clark, Bremworth, Telkom Indonesia, Gunung Slamat, SIA, F&N, CapitaLand, Nefful, SwissAire and many more.